Thursday, March 29, 2007

Show Me Your Phone & I Will Tell You - Who You Are!

A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear.

We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:

  • Nokia: Family-minded, middle aged managers, balance seekers, health conscious
  • Motorola: Fashion conscious, under 24, fun seekers, individualistic
  • Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
  • LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
  • Samsung: Young women, career focused, success driven, fun seekers
The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection

This is not exact science, now all that's left is how to pigeon hole HTC and Palm users. :)

No comments: